Put a Facebook Page in Your Marketing Playbook

Part 1: How to Set Up and Customize Your Facebook Page First, Create Your Facebook Page Chances are you already have a personal Facebook Profile. We’re here to talk about Facebook Pages. Pages are for businesses, organizations, public figures, and corporations. They’re way more powerful than profiles. If Facebook Profiles are roman candles, Facebook Pages…


Turning Visitors Into Subscribers

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Why Should I Set Up a Subscriber Opt-In System? You want your business to be more successful. You want to make more money. And you want your customers to be more satisfied with your product and service offerings. What does this have to do with “Subscriber Opt-In?” A lot. A subscriber opt-in is the single…


More Thoughts On Managing Your Facebook Page for Business

Who Really Is Your Target Market? If you know who your audience is, then it is much easier to craft your selling messages. But who is really buying your stuff? Lots of business owners and managers have an inkling as to who their audience is, but haven’t spent the time to really explore exactly who…


Monetize Facebook?

Host And Post, Baby! (or How to Set Up Facebook Page Branding and F-Commerce) First you’ll need to create a Facebook Page if you haven’t already. Here’s a great tutorial, straight from the folks at Facebook: https://www.facebook.com/pages/learn.php Once you have your Facebook page set up, you’ll want to customize it for your business and brand….


The Four-Fold Path

The Four Ways of Sell Copy: 1. Tell them what you’re about to tell them. 2. Tell them. 3. Tell them what you just told them. 4. Ask for the order. Bonus: Keep It Simple, Stupid.   Bookmark on Delicious Recommend on Facebook Share on Linkedin Pin it on pinterest share via Reddit Share with…


Spruce Up Your Websites for the Holidays

The holidays are fast approaching, but it’s not too late to do a few last-minute tasks to keep your sites running smoothly. 1. Make a List and Check It Twice The holiday season is a great time to re-think your overall website or blogging goals and strategies, and re-focus yourself on getting more done in…


Plan Ahead with .ME and .NAME

CREATE A PERSONAL ONLINE IDENTITY Now that the dot coms are pretty much all taken, what can you do when you want to create a personal online identity for yourself, your children or grand children? Register dot name and dot me domain names. Let’s face it, almost every name combination (actually almost every single word…


Tips for Getting Your Business Site Ranked in Local Search

Why Local? According to Google, 20% of desktop search is local, and 40% of mobile search is local. In other words, search has replaced the good old-fashioned yellow pages. When someone wants to find out where a business is located and what the phone number is, they look it up on Google, Bing or Yahoo!….



Email Marketing Launch Plan Diagram

Here’s a diagram of an email (and other media) Launch Plan I’ve been working on. It involves creating ‘Thought Leaders’ who will create quality informational content, and use that content to build credibility through online videos, blogs, FB pages, and Twitter to build buzz and create an atmosphere of excitement around the actual launch of…